International Thought Leader on Brand Management
Welcome
Brands are intangible assets that delight customers, glue organisations, reward shareholders, enhance the profitability of distributors, give meaning to employees, stretch corporations and benefit society.
As one of the leading international thought leaders on brand management, passionate about growing the value of brands, Professor Leslie de Chernatony and his network of affiliates can work with you to:
- Increase executives brand management skills through well conceived training
- Present latest insights about brands at company conferences, workshops, trade events and industry conferences
- Develop, grow, revive and sustain brand performance through insightful strategies
Upcoming Conferencesclick here
Lugano
"The Thought Leaders International Conference on Brand Management seeks to engender the advancement of knowledge about brand management amongst scholars by disseminating new research and by encouraging the evolution of new research themes. It also aims to narrow the gap between academia and professionals by having presentations from internationally renowned practitioners whose significant senior experience is regarded as being at the cutting edge of application."
Video
Oxford Learning Labsclick here
There are over 5 hours of downloadable videos produced by Oxford Learning Lab which relate to Principles of Brand Management and also to Strategic Brand Management.
Publications
4th edition of Creating Powerful Brands is coming soon
click here
From Brand Vision to Brand Evaluation
This book starts from the premise that brands thrive as a result of meeeting the needs of stakeholders, not just customers.
Creating Powerful Brands
The purpose of this book is to provide a foundation in brand management.
