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International Thought Leader on Brand Management


Brands are intangible assets that delight customers, glue organisations, reward shareholders, enhance the profitability of distributors, give meaning to employees, stretch corporations and benefit society.

As one of the leading international thought leaders on brand management, passionate about growing the value of brands, Professor Leslie de Chernatony and his network of affiliates can work with you to:

  • Increase executives brand management skills through well conceived training
  • Present latest insights about brands at company conferences, workshops, trade events and industry conferences
  • Develop, grow, revive and sustain brand performance through insightful strategies


Oxford Learning Labs

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There are over 5 hours of downloadable videos produced by Oxford Learning Lab which relate to Principles of Brand Management and also to Strategic Brand Management.

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From Brand Vision to Brand Evaluation Creating Powerful Brands 3rd Edition

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From Brand Vision to Brand Evaluation

This book starts from the premise that brands thrive as a result of meeeting the needs of stakeholders, not just customers.


Creating Powerful Brands

The purpose of this book is to provide a foundation in brand management.


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Leslie is at the leading edge of brand development and management and a leading author in the field.
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Within five minutes Leslie managed to demonstrate how our assumptions concerning this marketing initiative were wrong and provide us with the right way to market.
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You may have a couple of branding gurus worldwide. Leslie is definitely one of them.
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His head is full of wonderful and stereotype-challenging cases.
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