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International Thought Leader on Brand Management

Brand Management Training

Professor Leslie de Chernatony has led a vast number of in-company and open training programmes for managers about branding techniques which have been delivered to wide acclaim in Europe, North America, Middle East, Asia and Australia.

Leslie has delivered training on many Masters-level programmes at leading business schools throughout the world

Leslie’s approach to training and development is flexible and can be delivered using a variety of approaches. From considerable experience, he is as comfortable working on a one-to-one basis for Chief Executives, Vice-Presidents and Managers as he is delivering highly interactive workshops and conferences for senior marketers as well as bespoke seminars for management teams wanting to look more deeply into a specific topic.

Leslie constantly achieves extremely high levels of client satisfaction due to:

  • taking time with clients to thoroughly understanding their business, their markets, the current competencies of their managers and their objectives
  • a well designed approach which presents new tools and techniques in a manner which is easy to understand
  • considerable use of real-world examples
  • an interactive style that engages delegates
  • involving the delegates throughout the workshops so they internalise the new ideas
  • considerable use of syndicate exercises and plenary discussions
  • empathetic, engaging style of presentation that keeps interest
  • the ability to take complex ideas and present in an easy to understand manner
  • confidence that comes from presenting tools and ideas that he has developed, published and applied

Leslie has run training for a diverse range of organisations; in the consumer sector and business to business sector; for firms marketing products and for firms marketing services; for consultancies  and for their clients. Some of the sectors which have benefited from his brand management training include:

PR / Confectionery / Groceries / Drinks / Charities / Telecommunications / Pharmaceuticals / Automotive / Health and beauty / Professional services / Jewellery / Hotels / Electrical appliances / Management consultants / Market research consultants / Speciality chemicals / Construction

If you would like to use Leslie for any of your training, click here and he will progress this with you.

Videosclick here

Oxford Learning Labs

video

There are over 5 hours of downloadable videos produced by Oxford Learning Lab which relate to Principles of Brand Management and also to Strategic Brand Management.

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Publicationsclick here

From Brand Vision to Brand Evaluation Creating Powerful Brands 3rd Edition

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Leslie has the ability to create enthusiasm, involvement and understanding among the people attending his workshop. I would without doubt recommend Leslie as a sparring partner working with brand management issues.
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His ability to link practical cases to theory and relate this to challenges and possibilities within each company participating in the workshop was of high value.
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His deep expertise is evident in the sessions he runs to help others understand the topic and he includes in these up-to-date and best practise examples to illustrate how the concepts transfer to real life.
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He is full of ideas, observations and enthusiasm.
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