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email: [email protected]

International Thought Leader on Brand Management

Commercial Workshops

Many organisations, conference organisers and business schools regularly invite Professor Leslie de Chernatony to deliver thought provoking, insightful and inspirational talks. These vary from short briefing presentations, to keynote addresses, to interactive workshops, and take place internationally.

Once a briefing is given, a proposed presentation is discussed and upon agreement a suitable approach is prepared. Examples of some of the Leslie’s most recent presentations include:

  • A keynote address at a Spanish conference questioning why there are not more valuable services brands.
  • The speaker on growing brands in recessions held in Ljubljana
  • A presentation on monitoring brand health at an advertisers association conference in Oslo
  • A presentation on the benefits of a new medical brand at a pharmaceutical company’s launch conference in Copenhagen.
  • A keynote address at a financial services corporation’s annual conference on the process for building services brands
  • Speaking at an event in Geneva for corporate communicators seeking to understand new ways of supporting market driving brands
  • Speaking at a professional services firms conference on internal brand building
  • The keynote speaker at an electrical appliances Consumer Forum on the benefits of investing in brand
  • The keynote speaker at Chartered Institute of Marketing regional event describing the the importance of brands having well conceived visions.
  • A presentation to a consultancy in Slovenia on new techniques to help grow brands
  • Speaker on brand growth strategies to a conference for marketers in Riyadh

If you would like Leslie to be a speaker at your event, please click here and he will progress this with you.

Videosclick here

Oxford Learning Labs

video

There are over 5 hours of downloadable videos produced by Oxford Learning Lab which relate to Principles of Brand Management and also to Strategic Brand Management.

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Publicationsclick here

From Brand Vision to Brand Evaluation Creating Powerful Brands 3rd Edition

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As a Keynote Speaker Leslie has leading edge ideas and simple to understand frameworks which are brought to life with examples and an ability to communicate ideas well.
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Leslie de Chernatony delivered one of the most insightful and fully interactive executive seminars that have been put together by Marketing Week in Greece.
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He has extensive knowledge on brand management that he conveys to workshop participants in an involving manner.
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He inspires you to dive deeper into whichever brand you are currently working on.
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