Decrease text sizeIncrease text size Change colour schemegreenchangeBlue
mobile: +44 7905 088927
email: dechernatony@btinternet.com

International Thought Leader on Brand Management

Links

Leslie is Professor of Brand Marketing at Università della Svizzera italiana

Leslie is an Honorary Professor of Brand Marketing at Aston Business School

Leslie is the Chairman of Thought Leaders in Brand Management International Conference

Visit Leslie's LinkedIn Profile

Leslie is a Faculty Member of Imparta

Leslie is a member of the Financial Services Forum Advisory Board

Leslie is a member of the Financial Services Forum Marketing Effectiveness Awards judging panel

Leslie is a key speaker at the business revolutions conference in Warsaw

Leslie was a Keynote Speaker at the following conference in Poznan

Samples of Leslie's videos can be found on the Oxford Learning Lab's YouTube Channel

Leslie is a Freem of the Worshipful Company of Marketors

Leslie is a Visiting Professor at Thammasat University

Leslie is a lecturer and member of the Board of Advisors at Brand Business School (BBS). Leslie also has his own personal page on the BBS website.

Leslie is an Adjunct Lecturer running Masterclasses on Brand Management at the International Advertising Association (note: page is in Danish).

Leslie on the Editorial Board of the Journal of Brand Management

Videosclick here

Oxford Learning Labs

video

There are over 5 hours of downloadable videos produced by Oxford Learning Lab which relate to Principles of Brand Management and also to Strategic Brand Management.

Learn More

Publicationsclick here

4th edition of Creating Powerful Brands
is coming soon
From Brand Vision to Brand Evaluation Creating Powerful Brands 3rd Edition

Learn More

Upcoming Conferencesclick here

10-12 March 2011
Lugano

"The Thought Leaders International Conference on Brand Management seeks to engender the advancement of knowledge about brand management amongst scholars by disseminating new research and by encouraging the evolution of new research themes. It also aims to narrow the gap between academia and professionals by having presentations from internationally renowned practitioners whose significant senior experience is regarded as being at the cutting edge of application."

http://www.brand-management.unisi.ch

image 1
Within five minutes Leslie managed to demonstrate how our assumptions concerning this marketing initiative were wrong and provide us with the right way to market.
open quotation mark close quotation mark
image 4
Leslie has the ability to create enthusiasm, involvement and understanding among the people attending his workshop. I would without doubt recommend Leslie as a sparring partner working with brand management issues
open quotation mark close quotation mark