Videos

Oxford Learning Labs

There are over 5 hours of streamed videos produced by Oxford Learning Lab which relate to Principles of Brand Management and also to Strategic Brand Management.

Principles of Brand Management

The videos on Principles of Brand Management lay the foundation for understanding the role and nature of brands and more about these can be found in the book Creating Powerful Brands by Leslie de Chernatony and Malcolm McDonald.

Strategic Brand Management

The videos on Strategic Brand Management show a model of strategic brand planning and then the detail of how this is applied. This set of videos are explained in more detail in Leslie’s book, From Brand Vision to Brand Evaluation.