International Thought Leader on Brand Management
Videos
Oxford Learning LabsThere are over 5 hours of streamed videos produced by Oxford Learning Lab which relate to Principles of Brand Management and also to Strategic Brand Management.
Principles of Brand Management
The videos on Principles of Brand Management lay the foundation for understanding the role and nature of brands and more about these can be found in the book Creating Powerful Brands by Leslie de Chernatony and Malcolm McDonald.
Strategic Brand Management
The videos on Strategic Brand Management show a model of strategic brand planning and then the detail of how this is applied. This set of videos are explained in more detail in Leslie’s book, From Brand Vision to Brand Evaluation.
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Lugano
"The Thought Leaders International Conference on Brand Management seeks to engender the advancement of knowledge about brand management amongst scholars by disseminating new research and by encouraging the evolution of new research themes. It also aims to narrow the gap between academia and professionals by having presentations from internationally renowned practitioners whose significant senior experience is regarded as being at the cutting edge of application."
